lutas.
MARKETING ANALYTICS, MADE CLEAR.

Your data has
a story.Let’s decode it.

Connect your data. Understand what matters. Move forward with clarity.

Explore The BlueprintSCROLL TO EXPLORE

01 / THE BLUEPRINT

From setup
to clearer decisions.

From GA4 tracking and data pipelines to Data Studio reporting and self-service analytics. Start with the support you need today, and build from there.

THE MEASUREMENT JOURNEY01 / 04

01 / TRACKING & IMPLEMENTATION

Give every important action a clear signal.

We plan, implement, and test the tracking behind your customer journey, so your reports start with data you can trust.

EVENTS / DATA LAYERS / QUALITY ASSURANCE
WHAT YOU RECEIVE
  • A measurement plan and event specification
  • GA4, GTM, and conversion tracking setup or repairs
  • Validation notes and a documented handover
Select a stage to see how we can help.

02 / WHO WE HELP

Two perspectives.
One need for clarity.

FOR ECOMMERCE BRANDS

Know what moves
your store forward.

Connect campaigns, customer journeys, and purchases. Find tracking gaps, understand funnel friction, and give your team a more useful view of performance.

Purchase trackingCampaign reportingFunnel insights

FOR MARKETING AGENCIES

A measurement partner
for your client work.

Bring technical analytics support into your delivery. Get help with implementation, troubleshooting, and reporting so your team can focus on its clients.

Implementation supportClient dashboardsClear handovers

03 / HOW WE WORK

From “can we trust this?”
to “what’s next?”

A practical approach, shaped around your goals and existing stack.

  1. 01

    Understand the question

    Start with your goals, customer journey, and the decisions your data needs to support.

  2. 02

    Build the foundation

    Agree the measurement plan, implement the tracking, and connect the right sources.

  3. 03

    Check the details

    Test key journeys, event values, and duplicates. Document limitations and what’s been verified.

  4. 04

    Make it useful

    Deliver clear reporting, practical insights, and a handover your team can work with.

A FEW THINGS TO KNOW

A clearer start.

Can you work with our existing setup?

Yes. An engagement can start with an audit of your current GA4, GTM, tracking, or dashboards. We’ll identify what can be retained and what needs attention before agreeing implementation scope.

Do we need server-side tracking?

That depends on your platforms, measurement needs, and maintenance budget. We’ll assess the use case first, including consent handling and infrastructure responsibilities.

What does an engagement include?

Deliverables are agreed around your project: an audit, implementation, dashboard, analysis, or team enablement. Scope, access requirements, timelines, and support are defined before work begins.

How does AI-assisted analytics work?

We help your team build workflows around approved data sources and documented metrics. The focus is useful questions, traceable calculations, and checking answers before using them to make decisions.